Optic White

Not All Toothpastes
Are Created
Equally

Objective

Inwork was engaged by Colgate to explore emerging packaging trends, and integrate innovative effects—such as Fresnel lenses, Lenticular, and 3-D Holograms—into a new design system which includes primary tubes, secondary cartons, and toothbrush blisters.

Result

Inwork assisted in realizing design potential, increased shelf impact, and worked through production challenges associated with the application of these effects on press—the result was a huge increase in shelf-impact and market share with Optic White becoming the top selling SKUs in their categories.

Areas of Involvement

• Exploratory Studies
  Authentic Comps
  Research Stimuli
  
• Print Targets
  Sales Samples
  Production Support