Kotex U

case study 3/9

Kimberly Clark Corp.

Turning
Convention
Upside
Down

Objective

With a bold new design concept for their category, KCC asked us to develop comps for Qualitative Testing to demonstrate press-realistic color, finish, and unique structure operation. This ensured accurate consumer feedback to help guide final decisions for the packaging.

Result

Together with the design team, we established a clear understanding of design intent and production parameters—then applied a variety of special matte and gloss finishes and custom colors to 19 unique artworks, over 6 different structures.

We delivered press authentic comps that were bold, bright, and ready for testing, all within two weeks of project initiation.

Areas of Involvement

  • Research Stimuli
    Authentic Comprehensives
    Exploratory Studies