7up for Celebrity Apprentice

case study 2/9

Dr. Pepper Snapple Group

You're Hired


Inwork was engaged in a Top Secret Mission on behalf of the Dr. Pepper Snapple Group, at the behest of “The Donald.” We were told only this: “You will have 48 hours to execute 400 can comprehensives and 700 Fridge Packs over 2 different design directions. However, you will not be able to see these designs until the job starts.


Mission Accomplished! NDA’s were signed at lightning speed. Tasks were strategically delegated, monitored, and executed with precision. When all was said and done, our Dr. Pepper client loved the outcome so much, they ended up using both designs in production.

Areas of Involvement

  • Production Support
    Authentic Comprehensives
    Exploratory Studies