7up for Celebrity Apprentice
case study 2/9
Dr. Pepper Snapple Group
You're Hired
Objective
Inwork was engaged in a Top Secret Mission on behalf of the Dr. Pepper Snapple Group, at the behest of “The Donald.” We were told only this: “You will have 48 hours to execute 400 can comprehensives and 700 Fridge Packs over 2 different design directions. However, you will not be able to see these designs until the job starts.
Result
Mission Accomplished! NDA’s were signed at lightning speed. Tasks were strategically delegated, monitored, and executed with precision. When all was said and done, our Dr. Pepper client loved the outcome so much, they ended up using both designs in production.
Areas of Involvement
- Production Support
Authentic Comprehensives
Exploratory Studies
