case study 5/9

Johnson & Johnson

World-Class Color


The Worldwide Color Standard Guidebooks initiative was developed to allow the Design, Production and Packaging Engineering teams to co-develop a comprehensive visual target that can be reviewed by regional team leaders worldwide.


Our inclusive approach, co-developing standards with partners—using actual production stocks, ink densities, and press specifications—made them comfortable and gave printers the ability to hit intended look-and-feel quickly.

Cost savings were realized by providing the printer with a target they’re accountable to, in lieu of sending J&J employees on multiple global press-checks.

Areas of Involvement

  • Production Support
    Authentic Comprehensives
    Exploratory Studies