Splenda

case study 8/9

JOHNSON & JOHNSON

Sweet Shot!

Objective

Splenda required perfect, gorgeous, color-correct comps of 14 SKUs over 2 separate design systems for North and South American TV campaigns—all with a nod to proactive problem solving, and all to be completed in less than a week.

Result

Leveraging information gleaned from current production packaging (actual substrate, print-method and ink densities), we delivered on-brand look-and-feel consistency with regional variance.

Press limitations were taken into account, allowing our client to use outcomes to inform final design choices moving into production.

Areas of Involvement

  • Production Support
    Authentic Comprehensives
    Exploratory Studies