Stride

case study 7/9

KRAFT

Mystery Tour de Force

Objective

The Design Managers at Kraft Confectionery needed to make their Stride limited edition “Mystery Pack” irresistibly enticing to curious consumers.

Result

Mystery solved! We tested specialty inks, pearl effects, and varnish treatments, which resulted in some very unexpected printing treatments, including an innovative metallic CMYK process

Outcomes were used to sell-through concepts to upper management. Once design got the green light, we shared our files and color targets with Kraft’s pre-media and print partners to use as actionable guidelines moving into production.

Areas of Involvement

  • Print Targets
    Production Support
    Authentic Comprehensives
    Exploratory Studies