Inwork’s Lonnie Brawer and Tom Tullio team up to give you easy production-side advice to help navigate the daunting task of improving your design files for production press runs. After all, if your design only looks good on-screen, it doesn’t stand a chance on-shelf. Here’s how to up your game, and get the great results you always hope for.

Read the full story: http://www.thedieline.com/blog/2012/3/1/idrop-9-steps-to-better-press-outcomes.html