Crown Royal

The Royal Treatment


Inwork was approached by Diageo to interpret the subtleties and sophistication of the Crown Royal Black Label designs. These bottle and carton comprehensives needed to serve as global standards for final production.



A crowning success! We achieved depth and dimension, using a combination of multiple overlapping colors, textures, and different varnishes on the black on black label. A tactile varnish gave the carton a sophisticated linen texture. Our detailed embossing plate gave crisp definition to their iconic crown and pillow motif. 15 sets of bottles and cartons were distributed to vendor partners around the globe, helping to ensure brand consistency in every last detail.



  • Exploratory Studies
  • Authentic Comprehensives
  • Print Targets
  • Production Support