Irish SpringAn Authentic Tactile Approach
Irish Spring was launching a new “Signature For Men” line. Their design team asked Inwork for ideas to bring the brand’s rugged positioning to life on the approved label and carton designs.
We explored various possbilities of materials and textures that would bring meaning and communicate brand postioning. We suggested and collectively agreed to explore replicating an overall burlap feel. Through experimentation using tactile high-build varnishes, we were ble to achieve the desired effect. Once approved, we provided production support directly to the print vendor explaining how to achieve this effect in final print production.
AREAS OF INVOLVEMENT
- Exploratory Studies
- Design Actualization
- Authentic Comprehensives
- Print Targets
- Production Support