Kotex U

Turning Convention Upside Down

OBJECTIVE

With a bold new design concept for their category, KCC asked us to develop comps for Qualitative Testing to demonstrate press-realistic color, finish, and unique structure operation. This ensured accurate consumer feedback to help guide final decisions for the packaging.

 

RESULT

Together with the design team, we established a clear understanding of design intent and production parameters—then applied a variety of special matte and gloss finishes and custom colors to 19 unique artworks, over 6 different structures.

We delivered press authentic comps that were bold, bright, and ready for testing, all within two weeks of project initiation.

 

AREAS OF INVOLVEMENT

  • Research Stimuli
  • Authentic Comprehensives
  • Exploratory Studies