Milk Bone

Premium Dental Chews


The brief was to develop a full prototyping exploratory that borrowed from toothpaste categories cues that would elevate brand perception and product proposition for this new product line.



The exploration included multiple rounds of prototyping effects and structural enhancements including fresenel lens, multi-level sculpted embossing, tactile varnishes and super glosses plus reimagining the carton dieline to create a uniquely shaped closure, giving the pack a premium presentation. Elements and cues from the broad exploration were then used to develop a cohesive final pack with effective shelf impact, bringing a distinctive look to the pet category.



  • Exploratory Studies
  • Design Actualization
  • Authentic Comprehensives
  • Production Support