Venus

Sparkle & Pivot

OBJECTIVE

Gillette approach Inwork to help bring the product and brand attributes to life on pack while integrating the flexi-ball effect.

 

RESULT

We collaborated with the developer of the 3D silver ball on the pack as we re-purposed it for prototyping development. Utilizing glitter varnish and cast and cure on actual production substrates, we generated vibrant graphics that complimented the flexi-ball effect while optimizing shelf impact of the entire line of products. From there we developed the color separations and delivered print targets to the commercialization print vendor.

 

AREAS OF INVOLVEMENT

  • Exploratory Studies
  • Design Actualization
  • Authentic Comprehensives
  • Print Targets
  • Color Separations