Realization

Fresh treatment
for a refresh

Product photograph of a bodewell haircare product showcasing applied Satin, matte, tactile and gloss effects developed by a cpg packaging production agency. Close up photograph of a bodewell haircare product showcasing applied Satin, matte, tactile and gloss effects developed by a cpg packaging production agency.
P&G came to inwork to help with the rebranding of the newly acquired Bodewell brand. To elevate the brands look we explored cleaner coloring, use of metallic foils and inks, with levels of matte, gloss and doming varnishes. In the end we provided color targets & pre-press files that were flawlessly executed on press to achieve P&G’s rapid requested timeline to market. 

REALIZATION DEVELOPMENT

CMF Exploratory

COLOR
Explored varying hues of segment color with PMS, tints and gradients.

MATERIALS
Development on pressure sensitive white and foil stocks. Utilizing foils on white and white ink on foil stock.

FINISHES
Applied Satin, matte, tactile and gloss in different ways according to material on design elements to achieve different effects.
Collage of colors, materials and finishes used by a cpg packaging production agency to create color targets & pre-press files for the Bodewell haircare rebrand. Collage of colors, materials and finishes used by a cpg packaging production agency to create color targets & pre-press files for the Bodewell haircare rebrand.
Render of PMS, tints and gradients from the CMF exploratory a product packaging printing agency carried out for the Bodewell haircare rebrand.
Exploratory begins with a range of in context InEffects™ swatch treatments
Collage of photos of color targets & pre-press files used byproduct packaging printing agency for the Bodewell haircare rebrand.
Presented to show throughout the exploratory phases
Product photography of Bodewell haircare products before the rebrand carried out by a cpg packaging production and printing agency.
Original design
Product photography of Bodewell haircare products after the rebrand carried out by a product packaging production and printing agency.
Rebrand design with final treatments derived from CMF findings
Photograph of a full product line of Bodewell haircare products after a rebrand, showcasing showcasing cleaner coloring, use of metallic foils and inks. Photograph of a full product line of Bodewell haircare products after a rebrand, showcasing showcasing cleaner coloring, use of metallic foils and inks.
Product photography of two different Bodewell haircare products after the rebrand, showcasing cleaner coloring, use of metallic foils and inks achieved with color targets & pre-press files.
Product photography of bodewell skincare products after the rebrand, developed with production accurate print targets and press ready files created by a cpg packaging production agency.
Product photography of bodewell skincare products after the rebrand, showcasing cleaner coloring, use of metallic foils and inks.
Render of the packaging comps, mockups and prototypes developed by a cpg packaging printing agency to achieve production accurate print targets and press ready files in time for the Bodewell haircare rebrand.
Production accurate print targets and press ready files shared with label supplier

“We’ve been a prime label supplier for more than 60 years, and no one here has seen anything that “true” for a physical proof.”

Account Executive, Tabco Inc.

Photograph of a full product line of Bodewell haircare products after a rebrand, showcasing cleaner coloring, use of metallic foils and inks. Photograph of a full product line of Bodewell haircare products after a rebrand, showcasing cleaner coloring, use of metallic foils and inks.
Lays Golden Grounds Venus