Unboxing

Get Fired Up,
MTN DEW x Flamin

Photograph of three ‘fire retardant’ case themed influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew, featuring a custom headband and note. Photograph of three ‘fire retardant’ case themed influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew, featuring a custom headband and note.
To help build social excitement for the limited edition FLAMIN’ HOT Mountain Dew
Pepsi came to Inwork to create a one-of-a-kind Influencer kit!
The kit involved a custom built ‘fire retardant’ case, inside a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot which are accompanied with a circular die cut info card and headband for all that heat!
Render of two cans of limited edition flavor FLAMIN HOT Mountain Dew.
Special Edition MTN DEW called for a special unboxing experience!
Rotating animated GIF of a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot created for the influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew.
Photograph of a smoking ‘fire retardant’ case themed influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew, featuring a custom headband and note.
Photograph of an open ‘fire retardant’ case themed influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew, featuring a custom headband and note.
Photograph of an custom note for the influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew.
Close-up shot of a custom headband included with the influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew.
collectors may have needed a little help from the included sports headband

Resurrecting your inner 12-year-old troublemaker.

With red, orange, yellow and copious flame imagery on the packaging, MTN DEW FLAMIN HOT leans in to what MTN DEW and Cheetos do best
Render of a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot created for the influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew.
Close-up shot of a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot created for the influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew.
Close-up shot of a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot created for the influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew.
Close-up shot of a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot created for the influencer unboxing experience kits promoting the limited edition flavor FLAMIN HOT Mountain Dew.

It just might be too HOT!

This limited edition MTN DEW drink didn’t last long on the shelves, but the kit is too hot to let go for influencers and collectors.
Photograph of an open ‘fire retardant’ case themed influencer unboxing experience kit promoting the limited edition flavor FLAMIN HOT Mountain Dew, featuring a custom headband and note. Photograph of an open ‘fire retardant’ case themed influencer unboxing experience kit promoting the limited edition flavor FLAMIN HOT Mountain Dew, featuring a custom headband and note.
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