Get Fired Up,
MTN DEW x Flamin

To help build social excitement for the limited edition MTN DEW Flamin’ Hot flavor.
Pepsi came to Inwork to create a one-of-a-kind Influencer kit!
The kit involved a custom built ‘fire retardant’ case, inside a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot which are accompanied with a circular die cut info card and headband for all that heat!
Special Edition MTN DEW called for a special unboxing experience!
collectors may have needed a little help from the included sports headband

Resurrecting your inner 12-year-old troublemaker.

With red, orange, yellow and copious flame imagery on the packaging, MTN DEW FLAMIN HOT leans in to what MTN DEW and Cheetos do best

It just might be too HOT!

This limited edition MTN DEW drink didn’t last long on the shelves, but the kit is too hot to let go for influencers and collectors.