A Gleeful Refresh

We helped Gillete refresh their Glee line with a series of illustrations that align their packaging with the fun look and feel the brand promotes through social media. The range of Instagram-inspired line drawings we developed reflects the tone of Glee’s online photography through playful line sensibility and quirky body language fitting for a millennial audience.

A flavorful color palette

Diverse women taking part in their hair removal routine.
They are portrayed in a non-stereotypical, fun way.

Introducing the new Caramel Body Wax

We also extended the fun, quirky energy of these illustrations to a brand world for guidance in social media and retail displays.