Unboxing

Baja Deep Diving
with MTN DEW

Render of a tentacle grabbing an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive. Render of a tentacle grabbing an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive.
It wouldn’t be a Baja summer without some epic prizes, and MTN DEW is taking it up a notch this year.

PepsiCo Design & Innovation called upon Inwork to develop the 100 Days of Baja 2022 GRAND PRIZE INFLUENCER KIT celebrating the newest Mountain Dew Baja Blast Mystery Flavor.
Close-up shot of the design on a can of Baja Deep Dive.
Mountain Dew Baja Deep Dive Mystery flavor inspired by the darkest depths of the ocean.
Close-up shot of the custom mailer box and tape of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive.
Close-up shot of the inside of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive.
Close-up shot of the custom message cards inside an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive.
Mountain Dew called it “the most requested flavor among the DEW Nation.”
Exploratory and full production breakdown of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive Exploratory and full production breakdown of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive
The Deep Dive Capsule primarily uses color, lighting, and materials to create the depth between the worlds. This concept uses printed plexiglass to give a feeling of a crowded Baja Ocean. In a nostalgic submarine sphere a subtle nod to the depth traveled and pineapple diver. Within the cylinder tube lies a 16oz grand prize in the oceanic microcosm, bringing the can to life as a display piece.
Animated GIF of a rotating influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive
Custom built ‘dive tank’ case
Close-up shot of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive
Old-fashioned deep-sea diver on the can, cross-hatched diving mask crowned with pointy green leaves.
Close-up shot of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive
Motion activated glowing lights to navigate into depths!
Close-up shot of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive.
What’s that mysterious, dark purple, menacing object emerging from the sea?

LIMITED EDITION 1 of 50
FROM THE DEPTHS OF THE SEA

Close-up shot of the custom message cards inside an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive.
Close-up shot of an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive and including a custom card, mailer box and tape.

Influencers went crazy!

The one-of-a-kind kit celebrating the Mountain Dew Baja Blast Mystery Flavor drove influencers into a media frenzy.
Screenshots of social media users reacting to an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive. Screenshots of social media users reacting to an influencer unboxing experience for Mountain Dew's summer of baja, promoting Baja Deep Dive.
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