Unboxing
Bringing game
to the All-Stars


As a true collaborator, Inwork teamed up with the PepsiCo Design & Innovation team to create a dynamic Tier One Influencer Kit for the NBA All-Star Game Chicago 2020.

MTN DEW Limited Edition shaped cans featuring NBA All-Stars with bold graphics and a tactile finish that feels like a real basketball.


Influencer box with motion sensor LED lights creating a neon green glow that can only be MTN DEW


Cast resin shaped basketball display featuring NBA All-Star cans



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SOCIAL MEDIA IMPRESSIONS GENERATED