Design

Bold, Unfiltered, Proud!

Product photography of a nou hair care moisture mask, showcasing packaging design services for consumer packaged goods. Product photography of a nou hair care moisture mask, showcasing packaging design services for consumer packaged goods.
We were selected by the P&G design and marketing teams to create and develop pack designs for this new hair care line. The Nou line of hair care products are designed for every curl, coil, & twist. We utilized organic graphic elements that connote these hair types while communicating a vibrant, dynamic, and unique look aimed at the Gen-Z audience.
We established a consistent core brand color and differentiated variants with unique pattern and color combinations. This helped to establish a holistic brand appearance with distinctive variants tied to usage.
Collage of photos, patterns, Illustrations and typography for the next of us hair products brand, Showcasing cpg branding and logo design services. Collage of photos, patterns, Illustrations and typography for the next of us hair products brand, Showcasing cpg branding and logo design services.
Photograph of a full line of nou hair care products, showcasing packs created by a product packaging design agency. Photograph of a full line of nou hair care products, showcasing packs created by a product packaging design agency.
Close up photograph of a bottle of shampoo from the next of us hair products line, showcasing packaging design services for consumer packaged goods
Textures and patterns created by a product packaging design agency for the next of us hair products line, showcasing brand identity design services for consumer packaged goods.
Illustrations and typography created by a cpg packaging design agency for the nou hair care product line, showcasing brand identity design services for consumer packaged goods.
The circular icon in the middle of the pack identifies hair type through copy and schematics.
Photograph of two nou hair care products, featuring packs created by a cpg packaging design agency.
The NOU hair care line is a Walmart exclusive launch.
Photograph of a full line of next of us hair products, showcasing Cpg packaging design services. Photograph of a full line of next of us hair products, showcasing Cpg packaging design services.