Bold, Unfiltered, Proud!

We were selected by the P&G design and marketing teams to create and develop pack designs for this new hair care line. The Nou line of hair care products are designed for every curl, coil, & twist. We utilized organic graphic elements that connote these hair types while communicating a vibrant, dynamic, and unique look aimed at the Gen-Z audience.

We established a consistent core brand color and differentiated variants with unique pattern and color combinations. This helped to establish a holistic brand appearance with distinctive variants tied to usage.