Unboxing
Everyone’s
listening now…
How can physical packaging bolster an iPhone app’s brand?
Social media influencer activation campaigns have become one of the more popular marketing strategies for startup companies as of late. Brands are turning to celebrity influencer activations to create brand awareness and drive sales. Influencer marketing has the power to get the message across authentically.
Studies are showing that 80% of consumers make purchases from an online store after a recommendation from an influencer.
The most recent example: Quinn.
Simple yet enticing graphics are featured on the box, which opens to reveal a customized set of headphones intended to be used when listening to content on the Quinn app.
As Quinn gained significant popularity and traction in a marketspace that did not previously exist, the brand diversified its marketing efforts and created an influencer campaign promoting Quinn and the unique proposition the brand represents:
A safe and ethical space for women to express themselves sexually while demystifying and destigmatizing porn for women.
Check out the Quinn app, or website at TryQuinn.com for the full experience.
