Design

Food With Stories

Render of promotional imagery for startup business Randell’s Organics, featuring packaging, a jar of jam and the brand's logo, showcasing cpg branding and logo design services. Render of promotional imagery for startup business Randell’s Organics, featuring packaging, a jar of jam and the brand's logo, showcasing cpg branding and logo design services.

Randell’s Organics is a startup brand with a line of natural and organic foods. Our objective
was to create a brand that was as unique as it’s owner.


Randell, the brain and hands of Randell’s Organics, is a bit of a local celebrity. Having received
much recent press regarding her baked goods and a past TV appearance with Martha Stewart,
along with her distinctive life experiences that inspire her recipes, we quickly realized that she
could be the face of the brand.


Our approach was to reach consumers through the perspective of the artisan. To do this, we
started with her brand mark, we captured her essence and signature kerchief in a few simple
strokes. We then used her true-to-life experiences as part of the product naming on the
packaging. Finally, we spotlight Randell’s point of difference of “Food with Stories” through
brand communications with the tagline “Real food Inspired by Real Life.”

Photograph a full product line of granola, jams and cookies from Startup business Randell’s Organics, showcasing Cpg packaging design services. Photograph a full product line of granola, jams and cookies from Startup business Randell’s Organics, showcasing Cpg packaging design services.
Render of two jars of Jam from startup business Randell’s Organics, showcasing packaging design services for consumer packaged goods. Render of two jars of Jam from startup business Randell’s Organics, showcasing packaging design services for consumer packaged goods.

The flavor illustrations take on a simple, light, and fun style.
A combination of hand-written and “stamped” typography delivers to the
authentic and organic “real foods” message.

A flavorful color palette

Illustration of a blueberry created by a product packaging design agency for startup business Randell’s Organics.
Illustration of a blueberry and matching typography created by a product packaging design agency for startup business Randell’s Organics.
Each product has a unique, real story or memory from Randell.
Illustration of a strawberry created by a product packaging design agency for startup business Randell’s Organics.
The color palette is bright and natural.
Illustration of a strawberry and matching typography created by a product packaging design agency for startup business Randell’s Organics.
Render of a web store with product photography from startup business Randell’s Organics, showcasing a brand world brand identity design services for consumer packaged goods. Render of a web store with product photography from startup business Randell’s Organics, showcasing a brand world brand identity design services for consumer packaged goods.
Render of a social media feed with product photography from startup business Randell’s Organics, showcasing a brand world and brand identity design services for consumer packaged goods. Render of a social media feed with product photography from startup business Randell’s Organics, showcasing a brand world and brand identity design services for consumer packaged goods.

Our distinctive assets lend themselves well to extending to other brand touchpoints like a website,
social media, advertising, in-store displays and cookbook.

Render of three street bilboard advertisements for startup business Randell’s Organics, showcasing a brand world, logo creation and brand identity design services for consumer packaged goods. Render of three street bilboard advertisements for startup business Randell’s Organics, showcasing a brand world, logo creation and brand identity design services for consumer packaged goods.
Render of a retail in store display and cookbook from startup business Randell’s Organics, showcasing a brand world and brand identity design services for consumer packaged goods. Render of a retail in store display and cookbook from startup business Randell’s Organics, showcasing a brand world and brand identity design services for consumer packaged goods.
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