Designed care for down there.

Venus, a brand inspired by the Caribbean Sea, looked to expand into a premium tier. We worked with Gillette to design and develop an elevated pack experience, where sand and shell connote a luxurious yet peaceful retreat for the grooming experience.

The shape of the conch shell mimics the female pubic area and creates a focal point across the lineup. Careful thought and consideration of beautiful print enhancements further deliver a distinctive, premium product.

Design Development

Color Pallette

Sun & Beach
Sand and Mauve paired with mother of pearl for iridescence and beauty.

Deep Silver Foil
A refined shine further elevates the brandmark and pack communication.

A raised icon is featured at the center.
Sustainable, printed iridescent effect implemented across the portfolio.
Design adaptation expanded across all structures.
Global templates developed and files released to printer.