Designed care for down there.
Venus, a brand inspired by the Caribbean Sea, looked to expand into a premium tier. We worked with Gillette to design and develop an elevated pack experience, where sand and shell connote a luxurious yet peaceful retreat for the grooming experience.
The shape of the conch shell mimics the female pubic area and creates a focal point across the lineup. Careful thought and consideration of beautiful print enhancements further deliver a distinctive, premium product.