Design

Designed care for down there.

Product photography of a venus pubic hair razor, showcasing packaging design services for consumer packaged goods. Product photography of a venus pubic hair razor, showcasing packaging design services for consumer packaged goods.

Venus, a brand inspired by the Caribbean Sea, looked to expand into a premium tier. We worked with Gillette to design and develop an elevated pack experience, where sand and shell connote a luxurious yet peaceful retreat for the grooming experience.

The shape of the conch shell mimics the female pubic area and creates a focal point across the lineup. Careful thought and consideration of beautiful print enhancements further deliver a distinctive, premium product.

Collage of fonts, colors, shimmer effects and sea-themed photography used by a cpg packaging design agency as inspiration for the gillette intimate shaving line. Collage of fonts, colors, shimmer effects and sea-themed photography used by a cpg packaging design agency as inspiration for the gillette intimate shaving line.

Design Development

Color Pallette

Sun & Beach
Sand and Mauve paired with mother of pearl for iridescence and beauty.

Deep Silver Foil
A refined shine further elevates the brandmark and pack communication.

Emboss
A raised icon is featured at the center.
Collage of pantone colors, metallic effects and pearlescent shines used by a product packaging design agency for the venus pubic hair razor packaging. Collage of pantone colors, metallic effects and pearlescent shines used by a product packaging design agency for the venus pubic hair razor packaging.
Product photography of the gillette intimate shaving product line, showcasing packaging design services for consumer packaged goods. Product photography of the gillette intimate shaving product line, showcasing packaging design services for consumer packaged goods.
Photograph of the color and effect study for the packaging design process for the venus pubic hair razor product line. Photograph of the color and effect study for the packaging design process for the venus pubic hair razor product line.
Close up photograph of the premium metallic foil effects on venus pubic hair razor packaging, created by a product packaging design agency.
Close up photograph of the sustainable, printed iridescent effect on venus pubic hair razor packaging, created by a product packaging design agency.
Sustainable, printed iridescent effect implemented across the portfolio.
Render of a gillette intimate cleanser and shave gel for pubic shaving, featuring packs created by a cpg packaging design agency.
Design adaptation expanded across all structures.
Render of the packaging design process, showcasing comps and mockups for the venus pubic hair razor product line.
Global templates developed and files released to printer.
Photograph of a full product line of six gillette intimate pubic hair razors and other shaving products, showcasing Cpg packaging design services. Photograph of a full product line of six gillette intimate pubic hair razors and other shaving products, showcasing Cpg packaging design services.
Bodewell 2.0 Proximo Spirits