Unboxing

MTN DEW The Ghosts
of Voo-Dew Past

Photograph of a halloween themed influencer unboxing experience for Mountain Dew Voodew, featuring three cans of limited edition mtn dew flavors. Photograph of a halloween themed influencer unboxing experience for Mountain Dew Voodew, featuring a can of limited edition mtn dew voodew flavor.
Just in time for Halloween!
There’s a strange new shop filled with odds and ends of things unseen and unheard. In this Emporium lies the book with a cover that beckons and draws you in. It’s Grimm’s grimoire of flavor secrets. Discover Halloween’s secrets, recite the incantation’s and resurrect the Ghosts of Voodew Past.
A collaboration with the PepsiCo Design & Innovation team.
Close-up shot of the outside of a halloween themed influencer unboxing experience for Mountain Dew Voodew.
Meticulously crafted leather bound book with gold foil and embossing
Close-up shot of the outside of a halloween themed influencer unboxing experience for Mountain Dew Voodew.
Close-up shot of the outside of a halloween themed influencer unboxing experience for Mountain Dew Voodew.
Close-up shot of the outside of a halloween themed influencer unboxing experience for Mountain Dew Voodew.
Photograph of the inside of a halloween themed influencer unboxing experience for Mountain Dew Voodew, featuring three cans of limited edition mtn dew flavors. Photograph of the inside of a halloween themed influencer unboxing experience for Mountain Dew Voodew, featuring three cans of limited edition mtn dew flavors.
Close-up shot of the inside of a halloween themed influencer unboxing experience for Mountain Dew Voodew, featuring three cans of limited edition mtn dew flavors.
The initial pages of the book tell the story on authentic textured paper
Close-up shot of the inside of a halloween themed influencer unboxing experience for Mountain Dew Voodew.
Close-up shot of the inside of a halloween themed influencer unboxing experience for Mountain Dew Voodew.
Photograph of the inside of a halloween themed influencer unboxing experience for Mountain Dew Voodew, featuring three cans of limited edition mtn dew flavors.
Photograph of a halloween themed influencer unboxing experience for Mountain Dew Voodew.
The past year’s Voo-Dew Flavors rise from their indivdual crypt’s

The Ghosts of Voo-Dew Past, where all past Voo-Dew flavors reunite in one epic experience

Collage of screenshots of the influencer reactions to a halloween themed influencer unboxing experience for Mountain Dew Voodew. Collage of screenshots of the influencer reactions to a halloween themed influencer unboxing experience for Mountain Dew Voodew.
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