Realization

The Ultimate
Collector’s Edition

The Brisk Design Team approached Inwork about partnering on a short-run limited edition set to launch alongside Marvel Studio’s Black Panther. The scope of the project was ambitious, with a goal to deliver one of the most high-tech and desirable influencer packages in PepsiCo’s history. 

DESIGN ACTIVATION

Approach

HERO CAN
Texture: Can features a high build tactile varnish to emphasize graphic elements.

CHARACTER CANS
Bring hero image to forefront: Metallic, spot gloss and matte surface coating for greater contrast and dimension.

Costume Features: Cold foil was used behind character costume for greater impact.

Background Patterns: Reveals in the patterns to show through to cans bringing added dimension.
Collage of custom patterns, high build tactile varnishes and foils created by a cpg packaging print and production agency for a limited edition brisk collaboration with Marvel Studio’s Black Panther. Collage of custom patterns, high build tactile varnishes and foils created by a cpg packaging print and production agency for a limited edition brisk collaboration with Marvel Studio’s Black Panther.
Photograph of a full product line-up with five different cans and a limited-edition influencer experience for the brisk collaboration with Marvel Studio’s Black Panther. Photograph of a full product line-up with five different cans and a limited-edition influencer experience for the brisk collaboration with Marvel Studio’s Black Panther.

Innovative print technologies and best in class commercial printing bring a WOW factor to design

Render of a mockup comp of The Black Panther Mask, used for Direct-to-shape 3D printing in the production of a premium influencer experience for the limited edition brisk collaboration with Marvel Studios.
The Black Panther Mask had to be translated into a dimensional experience
Close up photograph of a Direct-to-shape 3D printed can of brisk themed after the black pnather mask, with 60 microns of tactile experience, created for a limited edition brisk collaboration with Marvel Studios.
Direct-to-shape 3D printing – 60 microns of tactile experience
Close up photograph of the high build tactile varnish to emphasising graphic elements used for an influencer experience created for a limited edition brisk collaboration with Marvel Studio’s Black Panther.
Close up photograph of three Okoye themed can of brisk, as part of a limited edition collaboration with Marvel Studio’s Black Panther. The can features custom Background Patterns that add dimension
Multi-dimensional effects to Character Cans
Animated gif of a print roller used to apply special production effects on the special cans created for the limited edition brisk collaboration with Marvel Studio’s Black Panther.
We called on CCL for Best in Class commercial printing
Close up photograph of an Nakia themed can of brisk, as part of a limited edition collaboration with Marvel Studio’s Black Panther. The can features Custom Background Patterns that add dimension.
Together Inwork and CCL brought superior capability

“Inwork was as essential partner fueling our early creativity with material samples, thought starters and mock ups while simultaneously framing the feasibility of cutting-edge technologies”

Design Director, PepsiCo Design and Innovation

Hero image of a full product line for a limited edition brisk collaboration with Marvel Studio’s Black Panther, showcasing Innovative print technologies and best in class commercial printing. Hero image of a full product line for a limited edition brisk collaboration with Marvel Studio’s Black Panther, showcasing Innovative print technologies and best in class commercial printing.