Design

Brand Experience Toolbox.

Product photography of two pumpkin spice seasonal variant for international delight coffee creamer, showcasing Cpg packaging design services. Product photography of three pumpkin spice seasonal variant for international delight coffee creamer, showcasing Cpg packaging design services.
Leading a workshop with the cross functional Danone team, we used our unique methodologies to analyze current brand packaging experiences through the consumer lens and shopper journey, along with design and print technology trends. 
The collective team’s collaboration led to the output of 30 big ideas across a range of new and everyday International Delight variants with a special focus on “owning the season” for holidays.
Photograph of a branding workshop between the Danone team and a product packaging design agency, working together to develop seasonal variant for international delight coffee creamer. Photograph of a branding workshop between the Danone team and a product packaging design agency, working together to develop seasonal variant for international delight coffee creamer.
Close up photograph of two seasonal holidays variant for international delight coffee creamer, showcasing Cpg packaging design services.
Photograph of a brand design workshop between the Danone team and a product packaging design agency, working together to develop seasonal variant for international delight coffee creamer.
Photograph of a branding workshop between the Danone team and a cpg packaging design agency, working together to develop seasonal variant for international delight coffee creamer.
Close up photograph of a seasonal holidays variant for international delight coffee creamer, showcasing packaging design services for consumer packaged goods.
Worksheet from a brand design workshop between the Danone team and a product packaging design agency, working together to develop seasonal variant for international delight coffee creamer. Worksheet from a brand design workshop between the Danone team and a product packaging design agency, working together to develop seasonal variant for international delight coffee creamer.

One “big idea” brought to life was a redesigned and coherent seasonal appearance for the brand line

Close up photograph of a seasonal variant for international delight coffee creamer, Showcasing cpg branding and logo design services.
Close up photograph of a seasonal variant for international delight coffee creamer, showcasing packaging design services for consumer packaged goods.
Render of four different seasonal pattern variants for international delight coffee creamer, showcasing packaging design services for consumer packaged goods.
Close up photograph of a seasonal variant for international delight coffee creamer, showcasing print effect services for consumer packaged goods.
Close up photograph of a seasonal variant for international delight coffee creamer, showcasing brand identity design services for consumer packaged goods.
Render of four different seasonal variant of the international delight coffee creamer logo, showcasing brand identity design services for consumer packaged goods.

“Inwork did great work for us that ultimately informed our seasonal strategy that we took to market in 2020”

Sr. Packaging Engineer, Danone Research & Innovation

Product photography of a pumpkin spice seasonal fall variant for international delight coffee creamer, showcasing brand identity design services for consumer packaged goods. Product photography of a pumpkin spice seasonal variant for international delight coffee creamer, showcasing brand identity design services for consumer packaged goods.
Brisk Hair Food