Unboxing

Get Ready for
what’s NEXT…

Close-up shot of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT, opening up to reveal three cans of bud light next. Close-up shot of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT, opening up to reveal three cans of bud light next.
Ahead of Super Bowl LVI BUD LIGHT is introducing the first ever zero carb beer:
BUD LIGHT NEXT

To support the launch, we partnered with BUD LIGHT to create tech savvy activation kit and distributed to social media influencers across the United States to generate excitement and build immediate social media awareness around the new brand.
Inspiration images for the development of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Structure Inspiration
Inspiration images for the development of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Material & Color
Exploratory images for the development of a locking mechanism for a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Automated locking tech
Exploratory images for the development of a timer and vacuum mechanism for a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Exploring vacuum packs, timers, and print technology

Process: From sketch to reality.

We developed a range of ideas and honed in on the final NEXT Cube concept and applied graphics to production ready tech drawings.
Exploratory sketches for the development of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Animated gif of a rotating brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Close-up photography of the exterior of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Glowing exoskeleton opens to reveal an inner showcase with 3 NEXT cans staged on a platform.
Animated gif of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT, opening up to reveal three cans of bud light next and then closing again.
Close-up photograph of a hand reaching out for a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Motion sensor technology activates an LED light in the platform.
Close-up photography of the custom personalized notes included with a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Shipped with personalized note cards to each recipient. Supporting brand copy tells the story of the newest innovation in the beer category.
Close-up photography of the custom shipping tape used for a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT.
Packaged with custom NEXT tape.

Hand delivered to 50 influencers across the country!

Photograph of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT, opening up to reveal three cans of bud light next. Photograph of a brand activation kit & influencer unboxing experience promoting the launch of BUD LIGHT NEXT, opening up to reveal three cans of bud light next.
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