Unboxing
Pepsi x Gladiator
Pepsi wanted to celebrate the return of the new NFL season and the highly anticipated theatrical release of Gladiator II.
For this EPIC! collaboration PepsiCo Design & Innovation called upon Inwork to develop custom made influencer kits and cans.
Inwork worked with Pepsi in anticipation for the upcoming feature film ‘Gladiator 2’
LE cans feat. Megan Thee Stallion, Travis Kelce, Derrick Henry, Josh Allen, and Justin Jefferson
Hi gloss set against matte background
Tactile varnish elements
Solar gold specialty ink
A STUNNING CAMPAIGN THAT TRULY BRINGS THE ROMAN EMPIRE TO LIFE!
We dove in with the PepsiCo Design Team to develop the aesthetic of Ancient Rome – from the grandeur to the grit – to craft a visual look and feel that was authentically Gladiator x Pepsi
TIER 1: SWEEPSTAKES
Tier 1 sweepstakes giveaway for social media participant winners!
Soft touch laminate with tactile gloss foil
Recipients are greeted with a soft touch instruction card with QR code
Winners received gold or silver cans at random
AMAZING!
The gold sheen and gloss look beautiful!
TONE AND STYLE
To bring the featured kits to life, we referenced real world history for color and styling.
Royal Gold accented marbling, warm stone, and and battle tested gritty stone were
the features of the columns and colloseum.
Tone and texture reference
Style and structure reference
TIER 2:
The Columns safely house one single can. Modelled to look like an architectural column and pull apart vertically at a seam. Top of column has a can holder inset to display the can on top of the column.
Tier 2 giveaway crafted as Ancient Roman Columns
recipients are greeted with a soft touch instruction card with golf foil and tactile varnish
Inside of the column holds the can
Bottom of column serves as a base display for the can
A HERO MOMENT IN ALL THEIR ROMAN EMPIRE PEPSI GLORY
Megan Thee Stallion, leads a legion of NFL superstars turned Gridiron Gladiators, including Travis Kielce, Josh Allen, Justin Jefferson, and Derrick Henry. We explored warmer and cooler tones – premium marbling for MTS, and more gritty stone look for the ‘Gladiators’ (Athletes)
TIER 3: COLOSSEUM
Our proposed method includes 3D printed housing, finished with a textured paint to replicate the look and feel of classic Roman architecture. Modeled in detail to capture authenticity
Intuitive clamshell opening
finely detailed modeling and texture
Laser etched QR code
Each kit was one-of-a-kind, that pushed the boundaries of hand-crafted artistry combined with modern production techniques
“Thank you all so much for your brilliant effort and support. This project has been a feat and we’re so thrilled with the outcome! The results look stunning, and it’s been a pleasure collaborating with both teams to bring our visions from sketches and mood boards to life”