Realization

Degree Maximum Recovery
won’t let you down

Close up photograph of two packaging comps developed for the Degree Maximum Recovery Body Wash line extension, featuring Clear variant segmentation. Close up photograph of two packaging comps developed for the Degree Maximum Recovery Body Wash line extension, featuring Clear variant segmentation.
This new-to-market product range carries a single brand message: Empower users through confidence to overcome limits. Inwork was tasked with realizing the brand’s line extension in a visually appealing and premium fashion. 

DESIGN ACTIVATION

Approach

Details: Inwork collaborated with Unilever to make their new design concept a reality through the use of a metallic background and a reimagined use of the brandmark with a color and treatment study. 

Results:
Clear variant segmentation and shopability extended across a range of formats.
Collage of degment colors, finishes and materials developed for a full product line extension for Degree Maximum Recovery Body Wash. Collage of degment colors, finishes and materials developed for a full product line extension for Degree Maximum Recovery Body Wash.

Swatch sample design and treatments created in context of supplied mood boards and graphics assets.

Close up photograph of a light swatch sample used for a color and treatment study in the development of packaging comps developed for the Degree Maximum Recovery Body Wash line extension.
Segment colors established exploring finish and materials
Close up photograph of a dark swatch sample used for a color and treatment study in the development of packaging comps developed for the Degree Maximum Recovery Body Wash line extension.
Photograph of three comps developed for a product line extension for Degree Maximum Recovery Body Wash, featuring metallic effects and a reimagined use of the brandmark. Photograph of three comps developed for a full product line extension for Degree Maximum Recovery Body Wash, featuring Clear metallic effects and a reimagined use of the brandmark.
Photograph of a comps developed for a product line extension for Degree Maximum Recovery Epsom Salt Muscle Soak, featuring clear variant segmentation and a reimagined use of the brandmark.
The Degree tick becomes a hero on pack with the metallic treatment.
Photograph of a comps developed for a product line extension for Degree Maximum Recovery Epsom Salt Muscle Soak, featuring metallic effects and a reimagined use of the brandmark.
Close up photograph of packaging comps developed for the Degree Deep Clean Bar Maximum Recovery line extension, showcasing consistency across a range of formats and substrates.
Extended for consistency across a range of formats and substrates.
Close up photograph of packaging comps developed for the Degree Body Wipes Maximum Recovery line extension, showcasing consistency across a range of formats and substrates.
Resulting in a new product range offering for Degree.
Photograph of five comps developed for a full product line extension for Degree Body Wash, featuring Clear variant segmentation and a reimagined use of the brandmark. Photograph of five comps developed for a full product line extension for Degree Body Wash, featuring Clear variant segmentation and a reimagined use of the brandmark.

3D assets and presentation kits were developed to launch the new product range.

3D assets, sales samples and presentation kits developed for the Degree Maximum Recovery Body Wash line extension, featuring color and treatment study and a reimagined use of the brandmark. 3D assets, sales samples and presentation kits developed for the Degree Maximum Recovery Body Wash line extension, featuring color and treatment study and a reimagined use of the brandmark.

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