Unboxing

Flavor Drop Alert!!!

Photograph of an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor, featuring a can of cola with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers. Photograph of an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor, featuring a can of cola with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers.
Limited Edition Maple Syrup Cola
Working closely with the Pepsi Design & Innovation team we helped to develop a sweet unboxing experience that would enhance the reveal for this amazing brand collaboration between PepsiCo and IHOP.
Animated GIF of a rotating influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor.
The kit portrayed a stack of matte pancakes dripping in hi gloss syrup.
Photograph of an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor, featuring a can of cola with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, and a customized note for influencers.
Includes a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers.
Close-up shot of an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor.
Photograph of a can of cola with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, from an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor.
Animated GIF of a can of cola being poured with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, from an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor.
One lucky winner!
Photograph of the custom shipping box for an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor.
Deliveries for influencers came in corrugate branded boxes.
Available to 2,000 lucky sweepstakes winners who shared a pancake stack photo on Instagram and Twitter along with their unapologetic love for pancakes
Render of an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor, featuring three cans of cola with custom Pepsi Spouts, inspired by the iconic IHOP syrup pitchers, and a customized note for influencers. Render of an influencer unboxing experience promoting the limited edition IHOP x Pepsi maple syrup flavor, featuring three cans of cola with custom Pepsi Spouts, inspired by the iconic IHOP syrup pitchers, and a customized note for influencers.
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