Unboxing

Hand Sanitizer
Sell-in Kit

Close-up shot of three different skin moisturizing Dove hand sanitizer packs, inside of an unboxing experience sales kit promoting the launch of this new product. Close-up shot of three different skin moisturizing Dove hand sanitizer packs, inside of an unboxing experience sales kit promoting the launch of this new product.
In direct response to an increased demand for hand sanitizer in 2020, Dove launched a brand innovation with a key point of difference: The first skin moisturizing hand sanitizer.
To help sell-in the idea to national retailers, Inwork partnered with the Dove Team to create and design an unboxing experience which celebrates Dove’s newest innovation. Key design elements include a soft-touch finish with glossy gold accents that highlight the “pure and simple” equity of the Dove brand.
Collage of phtographs of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer. Collage of phtographs of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.
Close-up shot of the outside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.
Close-up shot of the inside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.
Original icon representing antibacterial disinfectant featured on the inside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.
Original icon representing 8 hours duration featured on the inside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.
Close-up shot of the inside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.
Close-up shot of the inside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.

The end result: A successful launch in the nation’s 5 largest retailers.

Close-up shot of the inside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer. Close-up shot of the inside of an unboxing experience sales kit promoting skin moisturizing Dove hand sanitizer.
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