Realization

Degree Maximum Recovery
won’t let you down

Degree Maximum Recovery
This new-to-market product range carries a single brand message: Empower users through confidence to overcome limits. Inwork was tasked with realizing the brand’s line extension in a visually appealing and premium fashion. 

DESIGN ACTIVATION

Approach

Details: Inwork collaborated with Unilever to make their new design concept a reality through the use of a metallic background and a reimagined use of the brandmark with a color and treatment study. 

Results:
Clear variant segmentation and shopability extended across a range of formats.

Swatch sample design and treatments created in context of supplied mood boards and graphics assets.

Segment colors established exploring finish and materials
Degree Maximum Recovery
The Degree tick becomes a hero on pack with the metallic treatment.
Extended for consistency across a range of formats and substrates.
Resulting in a new product range offering for Degree.
Degree Maximum Recovery

3D assets and presentation kits were developed to launch the new product range.

Degree Maximum Recovery