This new-to-market product range carries a single brand message: Empower users through confidence to overcome limits. Inwork was tasked with realizing the brand’s line extension in a visually appealing and premium fashion.
Details: Inwork collaborated with Unilever to make their new design concept a reality through the use of a metallic background and a reimagined use of the brandmark with a color and treatment study.
Results: Clear variant segmentation and shopability extended across a range of formats.
Swatch sample design and treatments created in context of supplied mood boards and graphics assets.
Segment colors established exploring finish and materials
The Degree tick becomes a hero on pack with the metallic treatment.
Extended for consistency across a range of formats and substrates.
Resulting in a new product range offering for Degree.
3D assets and presentation kits were developed to launch the new product range.