Design

Freeing Venus and Celebrating the Razor

Product photography of four packs of Gillette Venus razors, showcasing packaging design services for consumer packaged goods. Product photography of three packs of Gillette Venus razors, showcasing packaging design services for consumer packaged goods.

A fresh, modern design in a fully recyclable pack.
Inwork worked with Gillette Venus to develop distinctive color, imagery and iconography that clearly communicate product benefits and variant segmentation. Foil and gloss accents were introduced to distinguish more premium 5 blade products from base tier. All was explored while paying great attention to a more sustainable package, including post-consumer recycled substrates.

Before and after photograph of Gillette Venus deluxe smooth razor packaging, showcasing new, eco-friendly and plastic-free recyclable packaging. Before and after photograph of Gillette Venus deluxe smooth razor packaging, showcasing new, eco-friendly and plastic-free recyclable packaging.
Photograph of a full product line of Gillette Venus including smooth, comfortglide and deluxe smooth razors and cartridges, showcasing brand identity design services for consumer packaged goods. Photograph of a full product line of Gillette Venus including smooth, comfortglide and deluxe smooth razors and cartridges, showcasing brand identity design services for consumer packaged goods.

Beauty is in the details

Render of detailed iconography created by a product packaging design agency for Gillette Venus razors.
Icon system to highlight defense bar ingredient
Render of pink flower petals and water droplets developed for Gillette Venus, showcasing cpg branding and identity design services.
Color correction and photo retouching
Close up photograph of a box of Gillette Venus comfortglide razors, showcasing brand identity design services for consumer packaged goods.
Gloss & foil enhancements on matte background make benefits stand out
Close up photograph of a box of Gillette Venus deluxe smooth razors cartridges, created by a product packaging design agency.

Design adaptation across all formats

Photograph of a full product line of Gillette Venus including smooth, comfortglide and deluxe smooth razors and cartridges, featuring packs created by a cpg packaging design agency. Photograph of a full product line of Gillette Venus comfortglide and deluxe smooth razors and cartridges, featuring packs created by a cpg packaging design agency.
Product photography of different packs of Gillette Venus comfortglide and deluxe smooth razors, showcasing showcasing Cpg packaging design services. Product photography of different packs of Gillette Venus comfortglide and deluxe smooth razors, showcasing showcasing Cpg packaging design services.
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