Freeing Venus and Celebrating the Razor

A fresh, modern design in a fully recyclable pack.
Inwork worked with Gillette to develop distinctive color, imagery and iconography that clearly communicate product benefits and variant segmentation. Foil and gloss accents were introduced to distinguish more premium 5 blade products from base tier. All was explored while paying great attention to a more sustainable package, including post-consumer recycled substrates.

Beauty is in the details

Icon system to highlight defense bar ingredient
Color correction and photo retouching
Gloss & foil enhancements on matte background make benefits stand out

Design adaptation across all formats