Design

Celebrating Age.
Bolder, not older.

Product photography of three different Hair Biology hair care products, featuring packs created by a cpg packaging design agency. Product photography of three different Hair Biology hair care products, featuring packs created by a cpg packaging design agency.
Hair Biology, P&G’s new innovative hair care line, blends sophisticated beauty with bold confidence, connecting with consumer’s hair challenges as they age. 
Utilizing simple typographic treatment and vibrant color blends, we designed and developed a brand look and feel that connects with these consumer’s needs and desires. Through the seamless convergence of design and production excellence, we were able to get from visual positioning to finalization for a wide range of everyday and seasonal packs and POS display in record time.
Collage of colors, fonts, styles and products that served as inspiration for a product packaging design agency creating a visual brand identity for Hair Biology. Collage of colors, fonts, styles and products that served as inspiration for a product packaging design agency creating a visual brand identity for Hair Biology.

DESIGN DEVELOPMENT

Color Pallette

Spirit & Confidence:
communicated through a bold and vibrant color palette

Jewel Tones:
saturated hues for richness, femininity and glamour

Metallics:
warm gold pairs with the sparkling jewel tones for a sleek, luxurious feel

Pearlescent:
adding depth and reflectivity for a visually striking finish
Collage of pantone colors, selected by a cpg packaging design agency to create a brand identity for Hair Biology. Pantene
Render of a full product line of Hair Biology hair care products, showcasing packaging design services for consumer packaged goods. Render of a full product line of Hair Biology hair care products, showcasing packaging design services for consumer packaged goods.

Hair Biology is currently seen as the best performing new brand at P&G

Close up photograph of a Hair Biology hair care product, showcasing cpg packaging and logo design services.
Close up photograph of a Hair Biology hair care product, sfeaturing packs created by a product packaging design agency.
Close up photograph of a Hair Biology hair care product, showcasing Cpg packaging design services.
Photograph of a Hair Biology retail in store display, showcasing brand world and brand identity design services for consumer packaged goods.
Close up photograph of a Hair Biology hair care product, showcasing cpg branding and logo design services.
Product photography of three Hair Biology hair care products, showcasing Cpg packaging design services.
Close up photograph of four Hair Biology hair care products, featuring packs created by a product packaging design agency. Close up photograph of three Hair Biology hair care products, featuring packs created by a product packaging design agency.
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