Unboxing

Super Charged!

Render of three cans of Brisk with custom limited-edition packaging inside an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk. Render of three cans of Brisk with custom limited-edition packaging inside an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
Inwork partnered with the PepsiCo Design & Innovation team to design and develop custom limited-edition packaging and a Super Charged Influencer kit for the Hobbs & Shaw movie premier event.
1,000 Limited Edition cans were created for movie premier event and 250 Influencer Kits for Social Media BUZZ. 
Collage of photographs of an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk. Collage of photographs of an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
Inspiration exploratory for an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
Sketches for an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
Concept sketch for an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
Render of three cans of Brisk with custom limited-edition packaging inside an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
Render of three cans of Brisk with custom limited-edition packaging inside an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
Animated GIF of a rotating influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.

The end result was a BADASS Unboxing EXPERIENCE that excited the Pepsico team, movie executives and influencers alike.

Photograph of three cans of Brisk with custom limited-edition packaging inside an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk. Close-up shot of three cans of Brisk with custom limited-edition packaging inside an influencer unboxing experience for the Hobbs and Shaw premiere collaboration with Brisk.
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