Design

The Joy of Cooking

Header image of the T-fal and All-Clad brand logos surrounded by food and cooking gear. Header image of the T-fal and All-Clad brand logos surrounded by food and cooking gear.
With well over 80% of all meals prepared at home, our deep dive into the cookware category presented unbound opportunities. Working on both the premium All-Clad brand and T-fal, the best-selling mass cookware brand in the U.S, we designed packaging and POS experiences built upon both brand’s equities and current challenges.
Product photography of T-fal easy care, comfort and excellence cookware, showcasing Cpg packaging design services. Product photography of T-fal comfort and excellence cookware, showcasing Cpg packaging design services.
Render of a retail in store display for T-fal, showcasing brand world and identity design services for consumer packaged goods.
We used scale, movement, blocking and consistent benefit placement to deliver an elevated emotional connection and a shop-able brand experience
Product photography a t-fal fry pan and sauce pan, showcasing Cpg packaging design services.
Collage of Product photography of T-fal cookware with the slogan
Close up photograph of a T-fal pan cooking a vegetable wok.
Close up photograph of a T-fal pan frying an egg.
Close up photograph of T-fal easy care cookware set, showcasing packaging design services for consumer packaged goods.
Product photography of All-clad metalcrafters essential nonstick cookware, featuring packs created by a cpg packaging design agency. Product photography of All-clad metalcrafters essential nonstick cookware, featuring packs created by a cpg packaging design agency.

A unique variant color-coding system and appealing everyday recipe photography cues approachability to the Essentials line for this professional brand

Close up photograph of an All-Clad fry pan, featuring packs created by a cpg packaging design agency.
Close up photograph of the All-clad metalcrafters logo on cookware.
Close up photograph of All-clad metalcrafters essential nonstick cookware, featuring packs created by a product packaging design agency.
Product photography of All-clad metalcrafters essential nonstick cookware in use with different foods.
The development of angled, overhead and action food photography, draws the shopper into the action
Product photography of All-clad metalcrafters essential nonstick cookware stacked.
Visual stacking communication doubles as an item content chart
Product photography of All-clad metalcrafters essential nonstick cookware, featuring packs created by a product packaging design agency.
Render of a retail in store display for T-fal, showcasing brand world and identity design services for consumer packaged goods. Render of a retail in store display for T-fal, showcasing brand world and identity design services for consumer packaged goods.
Hobbs and Shaw Swish Colgate Mouthwash