My Black
Is Beautiful!

My Black Is Beautiful
Our objective was to create an Unboxing Eco System to drive connection and excitement for the brand launch with Sally Beauty. The eco-system included Beauty Advisors, Editorial/Media, Buyer engagement and the one to rule them all Influencer Kit for the brand launch at the Essence Festival. 
My Black Is Beautiful

First reaction was a true authentic, Wow!, ‘Instagenic’, shareworthy and drop dead gorgeous. 

Sparkle and glitter, bridge the gap between luxury and accessibility