Unboxing

My Black
Is Beautiful!

My Black Is Beautiful
Our objective was to create an Unboxing Eco System to drive connection and excitement for the brand launch with Sally Beauty. The eco-system included Beauty Advisors, Editorial/Media, Buyer engagement and the one to rule them all Influencer Kit for the brand launch at the Essence Festival. 
My Black Is Beautiful

First reaction was a true authentic, Wow!, ‘Instagenic’, shareworthy and drop dead gorgeous. 

Sparkle and glitter, bridge the gap between luxury and accessibility