Realization

Pantene
Premium Collections

Render of the Pantene logo. Render of the Pantene logo.
With the goal of taking the Pantene architecture to new heights, Inwork was selected as Partner in Print Exploration and Feasibility, joining a multi-disciplinary team that included Design Innovation, Pack Development, Technical + Supply Chain, Digital and Virtual Innovation.  
 
Our expertise and knowledge together, UNSTOPPABLE

DESIGN ACTIVATION

Approach

Explore visual cues that capture shapes, textures, experience, attributes and benefits.

Printing space: Conventional possibilities and Digital Hybrid innovation.

Superior Brand Design Activation:

• Rapid Multi-iteration explorations
• Applied printer specifications
• Color development
• Cold foil, metallic inks & varnishes
• Holographic effects
• Explored lens effect
• Premium and viable enhancements
Collage of patterns, textures, colors, materials and finishes used in the Print Exploration and Feasibility process for Pantene premium collection sales samples. Collage of patterns, textures, colors, materials and finishes used in the Print Exploration and Feasibility process for Pantene premium collection sales samples.
Render of a full line of print-accurate comps created for a full range Pantene premium collection sales samples, featuring Shimmer, Metallic and Iridescent Effects. Close up photograph and render of a print-accurate comp created for Pantene premium collection sales samples, featuring Shimmer, Metallic and Iridescent Effects.
Close up photograph of a print-accurate comp created for Pantene premium collection sales samples, featuring lens effects on packaging.
Close up photograph of a print-accurate comp created for Pantene premium collection sales samples, featuring holographic effects on packaging.
Render of a gold shine effect used for Pantene premium collection sales samples, adding Dimension & depth.
Dimension & depth on gold
Close up photograph of a print-accurate comp created for Pantene premium collection sales samples, featuring layered effects.
Layered effects
Render of a full product line of comps created for Pantene premium collection sales samples, featuring Premium and viable enhancements. Render of a full product line of comps created for Pantene premium collection sales samples, featuring Premium and viable enhancements.

We produced a range of options that were presented to key stakeholders in Haircare for final approval – all accurately aligned to print vendor capabilities and understanding of the business investment

Render of the comps and mockups design process exploring color, material and finish iterations for Pantene premium collection sales samples.
Render of a gold shine effect used for Color development on Pantene premium collection sales samples.
Close up photograph of comps created for Pantene premium collection sales samples, featuring cold foil, metallic inks & varnishes.
Shimmer, Metallic and Iridescent Effects
Product photograph of three different comps created for Pantene premium collection sales samples, showcasing rapid multi-iteration explorations.

“It truly helps when creating comps to have the knowledge and broad expertise across all printing technologies. Inwork has been a crucial member of the team, advising our suppliers on premium execution within our cost structures.”

Sr. Hair Care Innovation Manager, P&G Beauty

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