Realization
Pantene
Premium Collections
With the goal of taking the Pantene architecture to new heights, Inwork was selected as Partner in Print Exploration and Feasibility, joining a multi-disciplinary team that included Design Innovation, Pack Development, Technical + Supply Chain, Digital and Virtual Innovation.
Our expertise and knowledge together, UNSTOPPABLE
DESIGN ACTIVATION
Approach
Explore visual cues that capture shapes, textures, experience, attributes and benefits.
Printing space: Conventional possibilities and Digital Hybrid innovation.
Superior Brand Design Activation:
• Rapid Multi-iteration explorations
• Applied printer specifications
• Color development
• Cold foil, metallic inks & varnishes
• Holographic effects
• Explored lens effect
• Premium and viable enhancements
Dimension & depth on gold
Layered effects
We produced a range of options that were presented to key stakeholders in Haircare for final approval – all accurately aligned to print vendor capabilities and understanding of the business investment
Shimmer, Metallic and Iridescent Effects
“It truly helps when creating comps to have the knowledge and broad expertise across all printing technologies. Inwork has been a crucial member of the team, advising our suppliers on premium execution within our cost structures.”