Unboxing

My Black
Is Beautiful!

Photograph of an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Our objective was to create an Unboxing Eco System to drive connection and excitement for the brand launch with Sally Beauty. The eco-system included Beauty Advisors, Editorial/Media, Buyer engagement and the one to rule them all Influencer Kit for the brand launch at the Essence Festival. 
Collage of photographs of the brand launch of My Black Is Beautiful at the Essence Festival.
Exploratory sketches for an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Exploratory sketches for an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Exploratory sketches for an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Exploratory sketches for an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.

First reaction was a true authentic, Wow!, ‘Instagenic’, shareworthy and drop dead gorgeous. 

Photograph of the outside of an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Collage of photographs of an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Photograph of the inside of an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Photograph of the outside of an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Photograph of the outside of an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
Photograph of the inside of an unboxing experiences for the brand launch of My Black Is Beautiful at the Essence Festival.
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