Design

A Gleeful Refresh

Collage of six different products from the Gillette Joy Glee product line of waxes and hair removal creams, showing the refreshed packaging created by a product packaging design agency. Collage of four different products from the Gillette Joy Glee product line of waxes and hair removal creams, showing the refreshed packaging created by a product packaging design agency.

We helped Gillete refresh their Joy Glee line with a series of illustrations that align their packaging with the fun look and feel the brand promotes through social media. The range of Instagram-inspired line drawings we developed reflects the tone of Glee’s online photography through playful line sensibility and quirky body language fitting for a millennial audience.

Photograph of five products from the Gillette Joy Glee product line of waxes and hair removal creams, showing the old packaging design before the brand refresh done by a cpg packaging design agency. Photograph of five products from the Gillette Joy Glee product line of waxes and hair removal creams, showing the old packaging design before the brand refresh done by a cpg packaging design agency.
Photograph of a razor and five products from the Gillette Joy Glee product line of waxes and hair removal creams, showing the new packaging design after the brand refresh done by a product packaging design agency. Photograph of a razor and five products from the Gillette Joy Glee product line of waxes and hair removal creams, showing the new packaging design after the brand refresh done by a product packaging design agency.

A flavorful color palette

Illustration of a woman's body created by a cpg product packaging design agency for a brand refresh for Gillette Joy Glee.
Illustration of a woman's face created by a branding and logo design agency for a brand refresh for Gillette Joy Glee.
Diverse women taking part in their hair removal routine.
Illustration of a woman's body created by a product packaging design agency for a brand refresh for Gillette Joy Glee.
They are portrayed in a non-stereotypical, fun way.
Illustration of a woman's legs created by a cpg packaging design agency for a brand refresh for Gillette Joy Glee.

Introducing the new Caramel Body Wax

Collage of photographs and illustrations of the Gillette Joy Glee caramel body wax, showcasing Cpg packaging design services. Collage of photographs and illustrations of the Gillette Joy Glee caramel body wax, showcasing Cpg packaging design services.
Collage of photographs of four different products from the Gillette Joy Glee razor and shaving wax line, showcasing packaging design services for consumer packaged goods. Collage of photographs of four different products from the Gillette Joy Glee razor and shaving wax line, showcasing packaging design services for consumer packaged goods.

We also extended the fun, quirky energy of these illustrations to a brand world for guidance in social media and retail displays.
Render of a social media feed and a retail in store display for Gillette Joy Glee, showcasing brand world and identity design services for cpg. Render of a social media feed and a retail in store display for Gillette Joy Glee, showcasing brand world and identity design services for cpg.
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