Realization

Helping Palmolive
Go Green

Close up photograph of a bottle of ultra strength palmolive dish soap, featuring a cold foil print technique used to create sales samples by a product packaging printing agency. Close up photograph of a bottle of ultra strength palmolive dish soap, featuring a cold foil print technique used to create sales samples by a product packaging printing agency.
Palmolive Dish Soap has been a trusted heritage brand since the late 1800s, but its packaging has been locked in time giving the brand an outdated look on shelf.

In order to compete in an increasingly crowded shelf space, Colgate restaged the label with a sophisticated vector-shaped design system through the use of vibrant color and foil accents. 

DESIGN ACTIVATION

Approach

Inwork used a cold foil print technique to create sales samples and print targets across 8 distinct variants.

Each label includes 3 triangular vectors which nods to the efficacy and uniqueness of the Palmolive Brand.

The end result, a beautiful label with consistent green across the brand zone and simple variant segmentation through the use of color.
Collage of patterns, colors, vectors and foils developed as part of a consistent design system for print labels on sales samples for palmolive dish soap by a cpg packaging production agency. Collage of patterns, colors, vectors and foils developed as part of a consistent design system for print labels on sales samples for palmolive dish soa by a cpg packaging production agency.
Render of various different labels, showcasing variant segmentation in sales samples for palmolive dish soap. Render of various different labels, showcasing variant segmentation in sales samples for palmolive dish soap.

Modern vector-shaped design system through the use of vibrant color and foil accents

Render of colors, vectors and foils developed as part of a consistent design system for print labels on sales samples for palmolive dish soap.
Unique vector-shaped rays provide vibrant color and foil accents
Close up photograph of a bottle of coconut water & jasmine palmolive dish soap, featuring a cold foil print technique used to create sales samples by a product packaging printing agency.
Render of colors, illustrations and typography developed as part of a consistent design system for print labels on sales samples for palmolive dish soap.
Render of consistent color gradients used by a cpg packaging production agency to create print targets across 8 distinct variants of palmolive dish soap.
Explore green equity colors to increase environmentally friendly appeal
Close up photograph of a bottle of soft touch palmolive dish soap, featuring a vector design system used to create sales samples by a cpg production agency.
Close up photograph of a bottle of lavender & lime palmolive dish soap, featuring a vector design system used to create sales samples by a cpg packaging printing agency.

“Our new designs for Palmolive bring our vision to life and can be replicated for mass market, ensuring emotional connection to our consumers for years to come”

Design Manager, Colgate-Palmolive

Photograph of a full product line of palmolive dish soap bottles, featuring print targets across seven distinct variants of sales samples created by a cpg packaging production agency. Photograph of three distinct variants of palmolive dish soap bottles, featuring print targets developed for sales samples created by a product packaging production agency.

GAIA Joy Glee