Inwork’s Lonnie Brawer discusses the role of white ink in commercial printing, and helps you navigate the daunting task of improving outcomes on press by considering white ink at the onset of the design process.

Read the full story: http://www.thedieline.com/blog/2012/12/12/idrop-is-this-design-reproducible-on-press-white-ink-is-not.html

Check out this exclusive interview with Rick Barrack–one of Fast Company’s “100 Most Creative People in Business”—and get a sneak peek behind “The Big Red Curtain” into the CBX studio.

See the full article: http://www.thedieline.com/blog/2012/12/12/inside-the-studio-behind-the-big-red-curtain-at-cbx-nyc-with.html

Get to know us a little better, check out our “Inside the
Studio” feature on The Dieline–the most visited website on package
design in the world.

See the full article: http://ow.ly/e2wBY

In the latest Packaging World, our very own Gordon and Lonnie discuss how to narrow the interpretation gap between design exploration and the actual print run when you take into account certain variables upstream in the process…

To Read the Full Story: http://www.packworld.com/package-design/strategy/narrowing-interpretation-gap-between-design-and-commercialization

Inwork exclusively possesses the first table top Cast & Cure™ unit housed at Inwork North, our new Innovation Center in Garnerville, New York.

This one-of-a-kind production system provides Inwork the unique capability of creating one-off comprehensives or several hundred packaging samples that truly represent the production quality of Cast & Cure™ effects.

“This technology supports Inwork’s philosophy of providing discovery and innovation, allowing us to work with our partners in design to achieve the best possible result early in the design process, rather than applying an effect as an afterthought,” says Gordon Plotkin, Principal, Inwork, Inc.

But what is Cast & Cure™, you ask?

Cast & Cure™ is a decorative coating process that enhances the traditional varnishing process by “casting” a holographic pattern into the surface of a clear UV coating.

This micro-embossing technique allows holographic effects to be employed at a significantly reduced cost compared to traditional holographic materials. It is also a fully sustainable process–providing designers a broad pallet of decorating options while “keeping the faith” to sustainable agendas.

According to Tim Cain, President, Breit Technologies, developer of Cast & Cure™ and co-developer of the tabletop unit with Inwork, “This allows designers to create an impactful image without distracting from graphics on the package, thus enhancing their design while also reducing costs and carbon footprint.”

Read the full story: http://www.prweb.com/releases/2011/10/prweb8917687.htm

Inwork’s Lonnie Brawer and Tom Tullio team up to give you easy production-side advice to help navigate the daunting task of improving your design files for production press runs. After all, if your design only looks good on-screen, it doesn’t stand a chance on-shelf. Here’s how to up your game, and get the great results you always hope for.

Read the full story: http://www.thedieline.com/blog/2012/3/1/idrop-9-steps-to-better-press-outcomes.html